Advertising Campaign

Found an advertising campaign for Saturday Sessions to help me go along the right path with my campaign

Latest Saturday Sessions Poster

Target Audience

The target audience for the series of A2 posters are dance music lovers with an average age of around 18-30. The venue, Ministry of Sound in London is the most iconic nightclub in the world. Here are some examples of other Ministry of Sound advertising posters.

Colour Swatch & Logo

The colours we have been advised to use are as follows

And the logo we have been given is

Briefing In

I downloaded the 2012 D&AD Student Awards Competition Briefs just before Christmas, after narrowing them down to just two I have decided on the Ministry of Sound brief.

For this brief I am required to produce a set of three typographically focused A2 outdoor posters. I am really eager to get started on this project as I enjoy poster design. The posters can either be landscape or portrait and act as a three month advertising campaign for the Ministry of Sound's iconic London event 'Saturday Sessions'

Here is an example of a typographically focused poster for 'Saturday Sessions'

The posters should communicate a clear conceptual theme of idea based on the club or the music, I have been given the Ministry of Sound logo and a colour swatch on the clubs primary advertising colours and so forth. The typography on the posters should strike a balance between expression, experimentation and legibility. Another huge factor I need to think about is that the posters will be often viewed from a moving vehicle so legibility and impact is key.